You’ve put in a great effort. Your ratings are through the roof. You’ve had a great year.
An OTA sends you a certificate to congratulate you! You feel great! You want to display this certificate with pride.
But displaying these certificates is a way of telling your customer that you are happy for them to book through the OTA. This makes no business sense, because if the customer is seeing your certificate, they have found your business directly. For example, they’re either seeing your proud photo on social media, or possibly standing at your reception desk and seeing it there!
You need to tell your customers about your great ratings, but also be clear about the best way to book/ re-book.
A great way to display these certificates is to re-make them using your own branding and colours. Make it match the decor of your reception and tie in aesthetically. Give yourself some gold stars too!
Rated 9.8 on booking.com 2019
Awarded Tripadvisor Certificate of Excellence 2019
Always #bookdirect with us for the best deal
Branding is an important part of building a successful business. OTAs know this. That’s why they want their brand displayed in your establishment. But don’t forget that your brands are in competition for that all important booking!
Here’s our 4 step plan:
- Keep achieving high ratings so that on the OTA site, you stand out above your competitor
- Make sure that customers get the best deal when they #bookdirect.
- Re-make certificates of excellence with your own logo, branding and colour scheme
- Add the text “Always #bookdirect for the best deal” to educate the customer
Learn more about the importance of branding in the #bookdirect Symposium Keynote Speech on 19 Feb 2020.
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