Google doesn’t sell travel to its audience, Google sells its audience to travel.
So what for the OTAs? What will a successful OTA look like in the future? How dependent will they be on Google?
Cat Pear is up to speed on the latest OTA developments in Tours and Activities in the USA, and is noticing the fast paced change that ‘Reserve with Google’ is having on the sector. Get up to speed on what the OTAs are up to, what they are aiming for and which OTAs should be watched in the future. We’ll talk commission rates, strategies, niches and changes.
OTA-B is coming.