Schedule

Day 1
18 Feb 2020
19:30

Partner Dinner

Day 2
19 Feb 2020

Big or Small?

Two behemoths now control most of the third party brands that consumers use to book their travel. Expedia owns Orbitz, Travelocity and Hotwire, whilst Booking Holdings owns booking.com, Priceline and...
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image of Steve Kopandy
Steve Kopandy

PRICE, Present and Future

The laws of economics are constant.  Understanding them is a necessity.  Having a sound pricing strategy is a given. You set your own price, right? Do you dial it up...
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Googood?

Is Google the friend or the enemy of your business? It’s often said that you should “keep your friends close and your enemies closer”, so either way, it’s important to...
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Cat Pear

Partnerships and Loyalty

Loyalty programs are big business, and the trend is growing. We case study the Hilton Honours program. It has 94 million members and has doubled in size in the last...
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The #bookdirect Movement

Join the Choir! the #bookdirect movement is growing. It’s full of people who care about marketing to a direct audience, working together, engaging and seeing results. An OTA won’t connect...
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Headline Presentation – Mark Simpson

The internet marketing landscape changes constantly and rapidly. The only way you can expect to stay up to date with the latest, is to immerse yourself in it, live and...
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Mark Simpson public speaker
Mark Simpson – Headline Presenter

50 ways to Increase Direct Bookings

In this session we will be presenting 50 ideas to optimise for and increase direct bookings. This is where Symposium gets practical. You will be barraged with proven tactics, checklists,...
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Mark Simpson public speaker
Mark Simpson – Headline Presenter
image of Steve Kopandy
Steve Kopandy

Specialist Session

Mark Simpson from boostly.co.uk will be leading a small group in a deep-dive, zone-in session that is all about putting into practice some of the best bookdirect tricks, straight away....
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Mark Simpson public speaker
Mark Simpson – Headline Presenter

#bookdirect Symposium Afterparty

A not to be missed socialising/networking after party for all Symposium attendees. We are going out for a drink and chance to chat and relax amongst good company.  Don’t miss...
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Day 3
20 Feb 2020

Athens Bike Tours

All #bookdirect Symposium attendees are invited to join us for an Athens Morning Bike Tour or Athens Riviera Bike Tour provided by our hosts, Athens by Bike. These tours are...
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There are many companies a consumer will interact with throughout their travel journey, and virtually all of those companies want to own the direct connection with travelers.

-According to a panel of tech executives at the 2019 NYU International Hospitality Industry Investment Conference