Schedule

Day 1
18 Feb 2020
19:30

Partner Dinner

Day 2
19 Feb 2020

What, Why and Welcome

10:15am start! Mark Simpson from boostly.co.uk, our headline speaker will welcome us to the #bookdirect Symposium. Mark will giving a passionate and inspiring speech about the importance of #bookdirect, WHY...
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Mark Simpson public speaker
Mark Simpson

Keynote Speech

There are many lessons that small businesses can learn from big businesses. The same laws of economics apply. Let’s case study the biggest players in travel and look at which...
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image of Steve Kopandy
Steve Kopandy

What the Tech?

Our ‘What the Tech?’ section will be showcasing two companies that are influential in helping small operators and establishments reach bigger audiences. Our first presenter will be Alex Caravitis, the...
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Alex Caravitis image
Alex Caravitis
Terry Morrell

Poll Position

We will be conducting a live poll, which will require audience participation. Use your smartphone to answer questions in real-time, and watch the results flood in! The responses will actually...
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The #bookdirect Movement

Join the Choir! The #bookdirect movement is growing. It’s full of people who care about marketing to a direct audience, working together, engaging and seeing results. An OTA won’t connect...
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Mark Simpson public speaker
Mark Simpson
image of Steve Kopandy
Steve Kopandy
13:00

Lunch Break

More Conversions Are In Site

13:45 start. There’s two factors you need to work on to increase your online direct booking. One way is ensuring a system that enables your end customer a fast, simple...
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Andrea Millan
Andrea Millán

OTA-B

Google doesn’t sell travel to its audience, Google sells its audience to travel. So what for the OTAs? What will a successful OTA look like in the future? How dependent will...
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Cat Pear

Headline Presentation – Mark Simpson

The internet marketing landscape changes constantly and rapidly. The only way you can expect to stay up to date with the latest, is to immerse yourself in it, live and...
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Mark Simpson public speaker
Mark Simpson
15:30

Afternoon Tea Break

Partnerships and Loyalty

As shown in the keynote speech, Partnerships can be one of your greatest business assets. In order to function with the influence of a large business, small businesses need to...
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Cathrin Eszbach

50 ways to Increase Direct Bookings

In this session we will be presenting 50 ideas to optimise for and increase direct bookings. This is where Symposium gets practical. You will be barraged with proven tactics, checklists,...
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Mark Simpson public speaker
Mark Simpson
image of Steve Kopandy
Steve Kopandy

Panel Q&A

Find your Voice! All #bookdirect Symposium presenters will be on the panel, ready to take your questions.
Andrea Millan
Andrea Millán
Cat Pear
Mark Simpson public speaker
Mark Simpson
image of Steve Kopandy
Steve Kopandy

Mailchimp Marketing Masterclass

Mark Simpson from boostly.co.uk will be leading a small-group masterclass, training you up on the most powerful email marketing software available today: Mailchimp. At the #bookdirect Symposium, you will learn that...
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Mark Simpson public speaker
Mark Simpson
20:00

The Official #bookdirect Symposium Afterparty

Day 3
20 Feb 2020

Athens Bike Tours

All full-day #bookdirect Symposium attendees are invited to join us for an Athens Morning Bike Tour or Athens Riviera Bike Tour provided by our hosts, Athens by Bike. These tours...
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There are many companies a consumer will interact with throughout their travel journey, and virtually all of those companies want to own the direct connection with travelers.

-According to a panel of tech executives at the 2019 NYU International Hospitality Industry Investment Conference